Yesterday’s boat buyers used to visit countless dealerships and boat shows to learn about their next boat purchase. Today, everyone conducts their research online before stepping out of their home. And nowadays when they arrive at your dealership, it’s to validate the information they found online.

So, the question to ask is, are users finding your brands, your dealership, your service area, your service offerings?

To ensure your brands and your dealership get face time online with prospective buyers, you must be discoverable. The best method to do so is by flooding the internet with consistently optimized content for search engines to properly index and deliver to users when searching for your products and brands; or in other words, Search Engine Optimization (SEO).

If you have a website and a brick-and-mortar retail location(s), you absolutely must have an active SEO strategy in place.

All content that you post online must be properly optimized for search. From info on your website, boat descriptions, boat listings, posts on social media, images, videos, and video descriptions all must be optimized.

When done properly your dealership should always appear on the first page of the search results for the terms, products, and services that you want to be found and known for. If you aren’t appearing on page one, you are behind the trend and may need a marketing tune-up.

If you want to learn more about what an effective SEO strategy looks like, and how results should be measured based on leads, not just website traffic, contact us today to discuss a complimentary SEO audit. Or schedule a 15-minute strategy call directly on our calendar using the link below.

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